Assertion certainty 3/5 debate potential 3/5

Skatell: Media companies are abandoning custom CMS builds for WordPress

Alex Skatell · The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell · Jun 19, 2016 · at 8:55

Alex Skatell, founder of Media Group of America and Independent Journal Review, discusses technology hype versus reality across digital media companies.

0:00 / 0:07exact quote · 7.3s
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“And I think what you're starting to see is those media companies are now abandoning their own CMS, and they're moving to things like WordPress.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Alex Skatell

Insight
Skatell: A media company's true competitive advantage is audience distribution
“I think the competitive advantage is your audiences. How, how big are your audiences? How often can you reach them and how engaged are they? I mean, that's at the end of the day, when you, when someone went to buy a newspaper, they didn't really look at their …”
Alex Skatell Jun 19, 2016 ▶ 9:24 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Insight
Skatell: Media companies must build recurring audiences over chasing viral hits
“Thinking of these distribution channels, these are, you know, this is the new printing press. It's how can you reach people online? How can you reach them on your own terms? So not just relying on a story that goes viral, but building these audiences that you …”
Alex Skatell Jun 19, 2016 ▶ 4:59 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Prediction Not checkable as stated
Skatell predicts major newsrooms will abandon digital ads for paid subscriptions
“It's not going to float their annual budgets from digital revenue. And they're watching print revenue erodes. They're moving to paid models. And I think you're going to see this more and more across the board.”
Alex Skatell Jun 19, 2016 ▶ 11:43 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Assertion Not checkable as stated
IJ Review dynamically customizes every subscriber's email based on engagement
“We actually every single individual gets a separate, their email looks different. Based on what they engaged with in the past.”
Alex Skatell Jun 19, 2016 ▶ 4:27 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Disclosure
Skatell: Media Group of America reached monthly profitability on $2.5M raised
“Contributed, but we're still profitable every month. And so that money is just kind of on the balance sheet to think through growth acquisitions. So we have, we've got about two points, 2.5 million we've raised.”
Alex Skatell Jun 19, 2016 ▶ 5:54 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Assertion Supported
Skatell: Independent Journal Review reaches 20M to 25M monthly unique visitors
“We get anywhere from 20 to twenty five million uniques on independent journal review.”
Alex Skatell Jun 19, 2016 ▶ 6:30 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
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