IJ Review dynamically customizes every subscriber's email based on engagement
Alex Skatell · The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell · Jun 19, 2016 · at 4:27
Alex Skatell, founder of Independent Journal Review (IJ Review), explains how the media company segments and optimizes its 700,000-subscriber email list using proprietary internal technology.
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“We actually every single individual gets a separate, their email looks different. Based on what they engaged with in the past.”
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