Alex Skatell, founder of Independent Journal Review and Media Group of America, explains his company's internal operating procedures and tool usage to host Nathan Latka.
0:00 / 0:07exact quote · 7.2s
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“We actually are, we have a policy where no task should be done that wasn't assigned in Asana.”
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More from Alex Skatell
AssertionNot checkable as stated
Skatell: Media companies are abandoning custom CMS builds for WordPress
“And I think what you're starting to see is those media companies are now abandoning their own CMS, and they're moving to things like WordPress.”
Alex SkatellJun 19, 2016▶ 8:55The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Insight
Skatell: A media company's true competitive advantage is audience distribution
“I think the competitive advantage is your audiences. How, how big are your audiences? How often can you reach them and how engaged are they? I mean, that's at the end of the day, when you, when someone went to buy a newspaper, they didn't really look at their …”
Alex SkatellJun 19, 2016▶ 9:24The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Insight
Skatell: Media companies must build recurring audiences over chasing viral hits
“Thinking of these distribution channels, these are, you know, this is the new printing press. It's how can you reach people online? How can you reach them on your own terms? So not just relying on a story that goes viral, but building these audiences that you …”
Alex SkatellJun 19, 2016▶ 4:59The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
PredictionNot checkable as stated
Skatell predicts major newsrooms will abandon digital ads for paid subscriptions
“It's not going to float their annual budgets from digital revenue. And they're watching print revenue erodes. They're moving to paid models. And I think you're going to see this more and more across the board.”
Alex SkatellJun 19, 2016▶ 11:43The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
AssertionNot checkable as stated
IJ Review dynamically customizes every subscriber's email based on engagement
“We actually every single individual gets a separate, their email looks different. Based on what they engaged with in the past.”
Alex SkatellJun 19, 2016▶ 4:27The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Disclosure
Skatell: Media Group of America reached monthly profitability on $2.5M raised
“Contributed, but we're still profitable every month. And so that money is just kind of on the balance sheet to think through growth acquisitions. So we have, we've got about two points, 2.5 million we've raised.”
Alex SkatellJun 19, 2016▶ 5:54The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
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