VideoBlocks
company on 1 show · 14 statements across 1 episodes · said 3 times in 1 episodes since 2016
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Top Founders 3
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14 statements about VideoBlocks, every show
Holland: VideoBlocks raised under $20M total, including $10.5M Series A
“We've raised a little under twenty million to date. Our first, we did a series A in 2012, which is 10 and a half. And that came from two private equity firms Updata Partners and QED Investors, which was started by Nigel Morris, the co-founder of Capital One.”
Holland: VideoBlocks averages a $50 blended CAC
“It really depends, but it would probably be like, 50 bucks.”
VideoBlocks maintains an email list of 20M to 30M users
“So we have millions of users between all of our sites.
so I, you know, our email list is probably 20 or thirty million strong.”
VideoBlocks spends $1M monthly on direct response marketing
“Oh man, we probably spend,
A million dollars a month.”
VideoBlocks uses former Capital One analysts to reduce customer churn
“So we have an entire team at video blocks called chow, which is customer insights and operations. That is, they're like former Capital One analysts who help us figure out how to keep customers longer.”
VideoBlocks customer retention reaches 80% year one and 90% year two
“And now our retention rates are much better. They started like 80% for year one by year two, our customers are at 90%. And by year three, they're almost at a hundred percent.”
VideoBlocks encourages its content creators to sell footage to competitors
“A hundred percent. And we actually encourage that because we want the shooters to make as much money as possible.”
Holland: VideoBlocks customers download an average of 140 clips
“And on average, our customers download a 140 clips.”
VideoBlocks holds 200,000 proprietary clips in its unlimited library
“There is our, what we call the unlimited library, which has a couple 100,000 clips that we've actually shot in house, or we've put helicopters in the sky to shoot.”
Holland: 20% of VideoBlocks customers drive 80% of downloads
“So it is 20% of our customers who drive 80% of the downloads, and we're okay with that, because those tend to be the most engaged, and because of how inexpensive, ah, hosting and distribution is today, thanks to Amazon primarily, ah, it's very difficult. Like,…”
VideoBlocks pays marketplace contributors 100% of clip sales
“And in fact, we pay you the best in the industry, we pay you a hundred percent of what sells because we make all of our money off of memberships.”
VideoBlocks has about 6,000 videographers shooting footage on spec
“It's evolved to today where we have about 6000 videographers who are shooting for us and most of them are shooting on spec.”
VideoBlocks is projected to generate $26M in 2016 subscription revenue
“I think we'll do about twenty six million dollars this year in revenue and that's all memberships.”