User Engagement
topic on 5 shows · 5 statements across 5 episodes
We Live to Build 
Lenny's Podcast 
Invest Like the Best 
the a16z Podcast 
20VC
5 statements about User Engagement, every show
Introducing Ads Unavoidably Reduces Overall User Engagement Over Time
“Unfortunately, however relevant ads are, the reality is, and this isn't proven, is that once you start showing ads in a previously unmonetized zero ads surface, engagement of users goes down over time. It does. Because some of the engagement gets siphoned off …”
Wittenborn: Paid conversion often drives higher user engagement
“And then paradoxically also, the pay conversion Oftentimes activates the user, right? So it's like, there is some like, it's like maybe the gym membership effect. I'm not sure, but it really often drives higher engagement.”
Smith: Higher user engagement increases Google search rankings immediately
“Your engagement will be higher and your entire engagement will cause you to rank higher and it'll cause you to rank higher right away. So it's not only a way to be robust against algorithm changes. It's a way to rank higher right now.”
Hartsoe: High user engagement can indicate customer confusion rather than satisfaction
“If you don't know the CLV, then sometimes you can use an engagement as a proxy for how much somebody is interested in embedded in your system that has pros and cons to it. So for example, if I were heavily spending a lot of time in your systems, That doesn't n…”