UberX

“One of the earliest tests we ran was we recruited two groups of drivers. Roughly speaking, 20 drivers who drove for UberX at the time and 20 who deliver for DoorDash. The control, if you will, variable was that they both earned 20 dollars. An hour, each group.…”

“UberX is a tough business. UberBlack is not a tough business.”

“Travis Basically for six months was like, you know, telling the taxi commission, the city, government, like, you know, hey, these guys are illegal, like, well, you know, why are you allowing it, et cetera, instead of launching it, you know, as well which was l…”

“Even though we were in 2014 and the business was five years along, like, the unit economics as we launched Hooper X and had more competitors actually got worse over time because you started spending so much money to acquire drivers, to acquire riders”

“And what a lot of people don't know about Lyft is when we started launching UberX, we let Lyft go first, and we had a policy that said, hey, if Lyft launches in a city, we are going to wait 30 days to see if the law enforcement comes after them, and then we're…”

“So, what we decided to do Was we decided to do free UberX for all of South by Southwest.”

“Uber, Uber X this product in the early days was going to be all hybrid and had a bunch of different potential names. I was not personally driving this. This was someone else on the operations team, but they dealt the model for What this product could be, and t…”

“When you get stuck thinking through that and working through the hundred reasons why owning the black car market isn't worth it, then you miss That Travis would figure out UberX.”

“I feel like if Uber would have started in, you know, in Paris or London as UberX. It wouldn't have worked.”