Traackr
company on 1 show · 12 statements across 1 episodes · said 22 times in 1 episodes since 2018
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2018 22 mentions in 1 episode
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12 statements about Traackr, every show
Asayag: Traackr maintains annual logo and revenue churn in low single digits
“I think we're talking about churning the low single digit.”
Asayag: Traackr customers expand spend by 50% to 150% upon renewal
“Typically we see so we tier our customers in different groups, but we'll, we see that our customers will tend to increase between 50 and a 150% upon a renewal.”
Asayag: Traackr recovers CAC within six months on enterprise brands
“Typically we find that with these large brands within six months of onboarding a customer we've been able to recover.”
Asayag: Traackr gets 20% of business from outbound, remainder split inbound-referrals
“We do, I'd say, as it stands today, we're maybe 20% of our business is outbound. And even that it's very, very targeted outbound. And then it's split half and half between inbound and referrals.”
Asayag says Traackr has raised around $5M in total funding
“I think in total, we probably raised somewhere around five million dollars.”
Asayag says Traackr has 50 employees and doubles year-over-year
“Now we have about 50 employees in the firm and we roughly double size year over year.”
Asayag: Early influencer programs should invest in headcount over software
“But up until then your dollar is probably better invested in resources inside your team than in software. You know, you don't have Salesforce if you have a one person sales team.”
Asayag: Traackr contracts typically start at $50,000 to $60,000 annually
“Typically we'll start around about 50 to 60,000 dollars a year.”
Asayag: Brands should court influencers' interest before offering checks
“We actually advise our clients that typically in the relationship with an influencer, your first move is really to court them and pique their interest and not to write a check to them. Cause otherwise it's not going to be a relationship anymore.”