Tide

“They're at 52% market share of Tide, and they can't push that much further. And so they've always organically had this journey where if they can't provide the goods for laundry, can they just do your laundry?”

“Tide. So, 77 years isn't a long time, I guess, either, because they've been the number one detergent for 77 consecutive years.”

“And Konto is, is one thinking it was too, too much overlap with Tide.”

“Kirkland is a brand the way Tide is a brand. And Hermes is a different kind of a brand.”

“Well, every product we sold, we sent to an independent lab and tested our performance against Lysol, Tide, or Bounty, and we had pretty good test results. We were 90 or 95% as effective. We weren't a hundred percent as effective or more effective, but we felt …”

“He introduced it despite the fact that the data didn't support it. But the verbatims did the qualitative stuff. Kind of was supportive enough, but he described the spending of, he got two hundred and fifty million dollars to do the first thing.”