Tide, every mention
32 scenes across 15 shows · ← back to Tide
tap a year for its mentions
How I Built This 16
Lenny's Podcast 7
Top Founders 4
A Product Market Fit Show 4
20VC 3
the Knowledge Project 2
the a16z Podcast 2
TBPN 27 more shows
every year every show How I Built This 16 Lenny's Podcast 7 A Product Market Fit Show 4 Top Founders 4 20VC 3 the Knowledge Project 2 the a16z Podcast 2 TBPN 2 
Acquired 1 
the Y Combinator Startup Podcast 1 
Founder's Journal 1 
Startup Acquisition Stories 1 
the Neon Show 1 
WTF is with Nikhil Kamath 1 
the MAD Podcast 1
Verbatim, from the transcripts: passages where Tide comes up on How I Built This, Lenny's Podcast, A Product Market Fit Show, Top Founders, 20VC
The Media Game Has Changed
- ▶ 17:13 Marc Andreessen So you had like Tide and Colgate and, you know, Crest Toothpaste and Coca-Cola and all these things.
After $9B IPO This Founder is Rebuilding Internet for Agents | Sudheesh Nair, Thoughtspot, Nutanix
- ▶ 13:07 Sudheesh Nair If you take, uh, one of the largest, uh, in the US, the largest, uh, one of the largest is Procter and Gamble, and they make amazingly beautiful smelling, beautiful color, uh, detergent, you know, Tide and others, and they spend a lot of…
Artemis II Makes History, Nutella in Space, The US-China AI Race | Diet TBPN
- ▶ 14:03 John Coogan When you're taking photos of Earth, you got to see tide. 2 times in the scene
From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
- ▶ 4:01 Jared Gaiman Rice, uh, you know, all the, all the boring CPG, hand soap, this show sanitizer, tie detergent.
He made 2 key changes —then grew to $100M ARR in 2 years & exited for $2B. | Harish Abbott, Found... · PMF Show
- ▶ 6:39 Harish Abbott So if somebody's in Chicago and they order, you know, I don't know, Tide detergent, if the Tide is in Chicago, then I could use a local delivery provider and get it to them in one day. 3 times in the scene
Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
- ▶ 47:11 Guy Raz Well, what I'm curious about was you would think that Tide, you know, that P&G with their Tide branding would just switch to your model, would just say, all right, this doesn't work.
- ▶ 53:47 Vijen Patel They're at 52% market share of Tide, and they can't push that much further. 2 times in the scene
- ▶ 56:41 Vijen Patel Uh, it was a short debate about seven minutes of which brand name was taught, was stronger, but Tide won, and the Tide spin team would work for us, and we would end up running the urban division of Tide Cleaners, in which they wanted our… 2 times in the scene
- ▶ 59:42 Guy Raz Deal with Tide was, wasn't just, obviously wouldn't just change your life financially, but it was a real, it was a lifeline.
How Mercury Hit $500M ARR—then raised $300M from Sequoia at $3.5B. | Immad Akhund, CEO & Founder ... · PMF Show
- ▶ 31:15 Immad Akhund Uh, so that was like, uh, Monzo, N-twenty-six, Tide, Quanto,
Mrs. Meyer's Clean Day: Monica Nassif
How Ian Blair Jumped From Building Apps to Selling Laundry Sauce With Acquire.com
BONUS: Brand Building Live at Cannes Lions
- ▶ 24:43 Jim Stengel Tied to take a point of view than it is for fury, and I think that's just the reality, and you have to understand that when you're managing a business like that.
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
- ▶ 58:04 Roger Martin Oh, and Tide. 2 times in the scene
Christian Hecker & Johan Brenner: The Biggest Fundraising Lessons Having Raised $1.3BN | E1116 · 20VC with Harry Stebbings
- ▶ 50:09 Johan Brenner Uh, I used to, I think most about them tax fix, uh, Tide, et cetera. 2 times in the scene
Advancing AI, Approaching VC's & Crypto Scandals: Ask Us Anything!
- ▶ 16:31 Marc Andreessen Like, you know, Kraft or whatever, whenever, you know, Tide or, you know, take your pick of any of these things, uh, you know, Johnny Walker, you know, Scotch, whatever.
Charlie Munger (Audio) · Acquired
- ▶ 33:42 Charlie Munger Kirkland is a brand the way Tide is a brand.
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
- ▶ 24:55 Raj Shamani So what we essentially started doing, our detergent was 75 rupees a kg, which was at that time Tide was doing.
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
- ▶ 53:23 Bob Moesta It's the only when people change, do you see the, it's like the ice, you can reveal the entire iceberg, but if I've been using tide for 20 years 5 times in the scene
Making garbage useful with Tom Szaky of TerraCycle
Glen Coates: Why Shopify Will Dominate Amazon; How Microsoft Made Smartest Move of 2023 | E986 · 20VC with Harry Stebbings
- ▶ 39:22 Glen Coates You do eventually start to hit the problem you're describing, and, and again, I agree with you, the blandness does tend to seep in, because you're like, well, gotta talk to everyone, like, you get into like, you know, how do you market…
He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
- ▶ 7:48 Matt Britton And then we could also go from going from Gillette to going to tide or another brand at Procter and Gamble by way of example.
The Future of the Creator Economy
- ▶ 2:09 Alex Lieberman Tide.
CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
- ▶ 6:07 Matt Britton But if we go from Gillette to tide, you know, which is still in the P and G portfolio, that's a cross sell.
Boxed: Chieh Huang
Seventh Generation: Alan Newman and Jeffrey Hollender
- ▶ 58:54 Jeffrey Hollender Well, every product we sold, we sent to an independent lab and tested our performance against Lysol, Tide, or Bounty, and we had pretty good test results.
#97 Roger Martin: Forward Thinking
- ▶ 1:16:19 Roger Martin Tide would be in a box fluffy detergent to compact detergent, which he saw happening in, in Japan and said, Hmm, well, we wouldn't want them coming here with that innovation.
Fireside Chat: David Cancel (Founder & CEO, Drift) with Matt Turck (Partner, FirstMark)
- ▶ 31:57 David Cancel We have to fundamentally build a global brand because we are in a different part of the cycle right now where we are closer to Procter and Gamble and selling tied silk than we are in like, you know, building, um, homebrew computers and…
The Laundress: Lindsey Boyd
1286 RippleMatch Giving Employers 1000's of High Quality Student Talent Per Month, $125k in MRR
- ▶ 3:28 Nathan Latka It reminds me of like a Procter and Gamble, you know, their most viable customers right out of college when parents stop paying for your toothpaste and the, and the, and the student then picks a brand that ultimately they might use for…
#40 Ben Thompson: Thriving in a Digital World
- ▶ 50:29 Ben Thompson To get marginally better products, and then they would run a bunch of TV advertising, reaching the lowest common denominator, and they'd go to the store, and it would be a brand extension where they'd be next to the Tide detergent,…
The Number One Goal is Getting Started - Avni Patel Thompson of Poppy · Y Combinator
- ▶ 0:43 Avni Patel Thompson When I got to Procter and Gamble, um, they make things like Tide and Pampers and Crest and lots of different consumer things.