Tab

“Tab was the big thing when we, you know, Karpathy had that famous post. I guess he has a lot of famous posts where he's like, Tab, Tab, Tab. Yeah, exactly. Like that kind of doesn't matter that much anymore.”

“And this is what cursor does. Like they actually do use you know, real user activity on their platform to, you know, significantly, like, improve both their coding agents as well as Tab.”

“Tab quickly becomes the best-selling diet soda in America, I think in the world, and stays that way all the way up until they release Diet Coke, which we'll talk about in a little bit.”

“By the end of 1983, the first full year on the market, Diet Coke is the number one diet drink in America. And unlike Tab, which clearly from That commercial that you talked about earlier was exclusively marketed to women. 30% of Diet Coke drinkers, even in the…”

“Like, let's say what I'm working on right now, it's friend, right? It started out as tab and it was originally made because I was fundraising for a nonprofit and I wanted to keep track of the people I was meeting. So I felt that if I wore like an always on mic…”

“So tab has gotten a bunch of heat online and it's a very interesting founder and a very interesting product idea where it's a pendant that you wear that sort of passively captures your conversations throughout the day. And then it allows you to interact with a…”