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Tab

2 statements across 1 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Nov 24, 2025 by Ben Gilbert · said 12 times in 1 episodes since 2025 · across every show →

Mentions by year

brought up most by Ben Gilbert (8), David Rosenthal (4)

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0112025episodes it came up in
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2025 12 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Tab, oldest first

Nov 24, 2025
Assertion Supported
Gilbert: Tab was the top-selling US diet soda until Diet Coke
“Tab quickly becomes the best-selling diet soda in America, I think in the world, and stays that way all the way up until they release Diet Coke, which we'll talk about in a little bit.”
Ben Gilbert Nov 24, 2025 ▶ 2:03:44 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025 positive
Assertion Supported
Rosenthal: Diet Coke became America's #3 soft drink by 1984
“By the end of 1983, the first full year on the market, Diet Coke is the number one diet drink in America. And unlike Tab, which clearly from That commercial that you talked about earlier was exclusively marketed to women. 30% of Diet Coke drinkers, even in the…”
David Rosenthal Nov 24, 2025 ▶ 2:43:26 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
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