Moore: A 10-20% paywall lift can turn ROAS profitable and double ad spend
“Just a little bit of efficiency could bring you from a .8 ROAS to a 1.2 ROAS, which lets you reinvest and possibly double your ad spend. So oftentimes only a 10, 20% lift can completely change your growth curve because all that gets reinvested into scaling.”
Moore: Average Superwall customer pays $1,000 to $1,500 monthly
“Yeah, the average customer pays us around 1000 to 1500 dollars per month.”
Moore: Median Superwall customer spend is $200 to $300 monthly
“But our median is more like two to 300. So we skew heavily upward.”
Superwall Operates with a Total Team Size of 12 Employees
“We're just 12 people.”
Superwall Almost Requires Every Employee to Build Their Own Mobile App
“Not only that, you know, we almost require, forget allow, we almost require every single person on the team to have a mobile app that they're trying to grow.”
Moore: Superwall raised a $2M seed with an $800k rollover
“So we did a two million dollar seed
and then we did oh, it was around 800 K that rolled over.”
Moore: Superwall sees well over 100M monthly paywall views
“I think it's like, okay, monthly paywall views is well over a hundred million.”
Moore: Superwall processes $25M to $50M in monthly revenue
“I would say that we're referring like maybe 25 to fifty million in revenue per month, like processing sort of.”
Superwall has between 2,000 and 3,000 paid customers
“I think we're in like the two to 3000 range.”
Superwall reaches approximately $3.6M in ARR
“Yeah, our revenue is like three point we're at like 3.6 in ARR.”
Moore: Apple's Merchant of Record Services Are Worth Around 15%
“Apple is a merchant of record. And Apple deals with, you know, you don't have to deal with chargebacks, you don't have to deal with disputes, you don't have to deal with taxes. You also don't have to deal with involuntary churn. Because I have news for you. If…”
Superwall Customers Are Passing App Review Using Stripe Billing
“Like, so we have, we now have customers that are using super wall to build with Stripe. And they're just getting through app review, like, it's fine.”
Moore: Superwall's personalized pricing boosts revenue 20% to 30% overnight
“And it's just been massive for the companies that have tried it. We're talking about like companies in the you know, five to 10 in MRR range. Just seeing 20, 30% lifts in revenue overnight.”
Anderson: Paywall split testing can boost revenue per user by 2x
“Being able to test these different offerings and different placements within the app can take you from making X dollars per user that downloads to 1.5 or two X.”
Anderson recommends Superwall over RevenueCat for mobile app paywalls
“I think that pretty much everybody should be using Superwall. I don't use revenue cap. I only use Superwall.”
Wittenborn: Paywall display frequency is top driver of subscription conversion
“And so what Superwall is doing is optimizing paywalls. And so one of the learnings that we have from that is that the number one indicator for driving conversion is how often do you see the paywall, right?”