Insight
Founders should accept lower LTV to maximize total user volume
“I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis. I will accept a lower LTV on a per download basis in exchange for more …”
Opinion
MyFitnessPal engineers lack equity incentives and care less about the product
“The engineers at my fitness pal, like my fitness pal to begin with has been like traded back and forth, sold so many times that the people that are doing the groundwork don't like, probably don't have that much equity, you know? And so the engineers don't care…”
Opinion
An all-in-one career AI tool could easily charge $50 monthly
“Now I think that a career AI, you charge 50 bucks a month for an all-in-one tool to me feels pretty obvious.”
Opinion
Using influencer databases and marketing agencies is an ineffective strategy
“Number one, I don't use influencer marketplaces or databases. Number two, I think that there's a lot of messaging on the internet about various tools. So like marketplace and databases or agencies to find influencers for you. That's just like outright wrong. W…”
Insight
Appending 'AI' to product names works best in stagnant industries
“Appending AI is valuable when you are creating innovation within a relatively stagnant industry, such as Cal AI.”
Opinion
Anderson recommends Superwall over RevenueCat for mobile app paywalls
“I think that pretty much everybody should be using Superwall. I don't use revenue cap. I only use Superwall.”
Insight
Placing paywalls at the end of onboarding outperforms all other strategies
“The most standard practice in the industry right now is to take people through some onboarding flow and then hit them with a paywall at the end. It's just like, you make so much more doing that than pretty much any other paywall strategy.”
Insight
Duolingo's dominance discourages competition, creating opportunities for new AI apps
“For the same reason that Duolingo is so big, there's so, so few people trying, which just makes it so much easier to succeed when applying these sort of new wave tactics.”
Assertion Not checkable as stated
UMax hit 10M downloads and peaked at $700K monthly revenue
“Then built you max that has done over ten million downloads, 500,000 monthly revenue. Now I think it's closer to 400,000, but at our peak, we were around 700,000 in monthly revenue.”
Assertion Not checkable as stated
Cal AI reached $1M monthly revenue within six months of launch
“And then most recently Cal AI, which we launched just like a little bit over six months ago and is at about two million downloads and over a million dollars in monthly revenue.”
Insight
Viral apps combine AI functionality with e-commerce distribution tactics
“It kind of takes the intersection of new functionality in terms of applications that can be built as a result of AI crossed with novel distribution tactics, largely pioneered by e-commerce people. And so when you take the two of those together, it creates for …”
Insight
Fragmented career software leaves room for an all-in-one AI app
“As we all know, there are a lot of new, very popular Fragmented career advancement tools. By fragmented, what I mean is you have a website that you can go on that gives you an analysis of your resume, and it'll give you all the bullet points about how to impro…”
Insight
Multi-factor rating scorecards turn functional utilities into viral consumer apps
“Now, how do we take something that's functional, right, scanning someone's resume and giving tips on how they can improve it, how do we also make that viral? So, what I would probably do here is a six factor rating system similar to UMACs. I would give them sc…”
Prediction Not checkable as stated
An emotional support AI framed as a journal would go viral
“Sort of like an emotional support assistant framed as a journal. Would be pretty easy to get it to go viral as well as I think that there'd be pretty high value add.”
Insight
Founders should avoid 'AI' branding for products requiring perfect accuracy
“If you're building like a medical document service or something where like you need 100% accuracy and any minor errors would be unacceptable. The system just wouldn't work. I would probably not include the term AI as people would be a little bit skeptical or s…”
Assertion Not checkable as stated
Plug AI scaled to 3M downloads and $200K monthly revenue
“I kind of stumbled into this space a little bit over a year ago with an app called a Riz GPT. It is now named plug AI. We ended up scaling that to a little bit over three million downloads, 200,000 monthly revenue.”
Disclosure
Anderson built UMax with zero upfront cost using GPT-4 Vision
“With the use of AI specifically GPT vision, I was able to do so with essentially zero upfront development costs with the exception of my own time.”
Disclosure
Anderson used ChatGPT to teach himself how to code
“I, myself, I use ChatGPT to teach me how to code to build RizGPT and UMax.”
Disclosure
Anderson uses highly curated burner accounts to research consumer behavior
“When I was building you max, I had a burner account where it was like only looks maxing content or anytime I build a new application, I create a burner account and I curate my entire feed around that and like put myself in the mind of someone who's consuming t…”
