Söderström: Almost 90% of Spotify revenue comes from subscriptions
“Most of our revenue is from subscribers paying for their experience, you know, like almost 90% of the revenue.”
Parr: The Hustle scaled to over 1M subscribers by year three
“The hustle, I think we were at a 100,000 subscribers in year one, and then I think it was 500 in year two, and then a 1,000,003, something like that.”
Rosen: Newsletters with strong engagement sell for $2 to $4 per subscriber
“So like a lot of people will sell their subscribers from anywhere from like two to four dollars per subscriber. They have strong engagement where we just sold it.”
Sharma: Emailing discounts to active subscribers causes harmful subscription churn
“If they're on a deodorant subscription, they actually don't need to See that you're running a sale because you don't want them to unsubscribe and now buy from the sale. And now you've lost somebody who would have stayed another eight months or, you know, three…”
Garcia: Solides has almost 20,000 paying business subscribers
“We have almost 20,000 companies as subscribers”
Thompson: Early newsletter subscribers held back fearing solo publications would shut down
“What I was wrong about is that the vast majority of people thought I would fail and go out of business. They didn't want to lose their money. And so they didn't subscribe, but once it was clear, I would be an ongoing entity. Then like, oh, okay, I guess my mon…”
Rosenblum: Average Views Per Upload Matter Much More Than Total Subscribers
“I think in reality, what's more important is the average number of people who are listening or are watching every time you upload. That's a lot more representative of your actual community. That's there and cares. When it comes to subscribers, that's this aggr…”
Stebbings: Spotify has 345 million users and 155 million subscribers
“It's a popular audio streaming subscription service with three hundred and forty five million users, including one hundred and fifty five million subscribers across 170 markets”
JAMBOS will shut down its service if market adjustments eliminate its edge
“And if the closing lines are jumping many, many points to where we're losing, we are going to shut down the subscription service because we can no longer provide positive expected value plays to our subscribers.”
Givoly: Medivisor has over 130,000 subscribers across 129 countries
“We're, by the way, helping over 130,000 subscribers. In a 129 countries, though the vast majority are in the US.”
Garst: A free e-book drove 12,000 new email subscribers in one month
“Oh, I think we're at almost 12,000 new subscribers in, in the last month. We just did a meeting on that actually this morning.”