Social Media Algorithms
topic on 9 shows · 13 statements across 13 episodes
More or Less 
Startups For the Rest of Us 
American Optimist 
Starter Story 
the Startup Ideas Podcast 
Sourcery 
All-In 
TBPN 
20VC
13 statements about Social Media Algorithms, every show
Verna: Comments drive social media algorithmic reach more than likes or reposts
“It's actually not so much about like, it's more about comments. So yeah, you like maybe you repost, but it's the comment that makes the biggest difference where the algorithms pick up right now.”
Clouse: Starting a social account from zero reaches niche audiences faster
“Starting from zero might actually be the easiest path to reaching the niche specific audience you're trying to reach. As painful as it is, I think it's actually going to be net faster for you.”
Sam Lessin: Successful creators must be sought out independently, not rely on algorithms
“Well, for me, I think the reality is, like, on the creator thing, my whole theory is that actually the algorithms can't be important. Like, you have to be an important enough creator, like, slash community leader that people will seek you out independently.”
Blind box unboxings drive algorithm retention through built-in narrative stakes.
“It drives retention because it has a natural storyline of like, okay, how did I get this box? How much did I pay for it? What are my expectations? Do I have something on the line? Maybe I'm hoping to build a set, right? I want to build a set. I really am hopin…”
Fricks: Interacting only within your niche trains social algorithms who to target
“For algorithms to know who to push your content to, if you have a new account, it's best if you only scroll in your niche, just because then when you make your first video post, it knows who you're going for.”
Fricks: Social Media Algorithms Detect Duplicate Video Metadata Across Accounts
“If you do post the same videos with the same metadata nowadays, the algorithms are good and they will notice it, so I wouldn't suggest doing that.”
Park: Social algorithms reward posting similar video formats five times daily
“I've seen competitors That really just crank it out, like, five videos a day. I didn't believe that this possibly could be rewarded by the algorithm. Like, how could you possibly want accounts? Like, why would you reward accounts posting the same videos, like,…”
Urban: Social algorithms incentivize tribal rhetoric and unearned confidence
“The algorithms specifically, specifically incentivize what I would call like low rung thinking and low rung rhetoric you know, really tribal and also just really confident.”
Isenberg: 94 engaged followers beats 31,000 inactive followers algorithmically
“When you post something, these people are not engaging with it. And then it just suppresses you in the algorithm. It's better to have like literally 94 followers than to have 31,000, but have those 94 people super engaged.”
Calacanis: Social media algorithms cause dopamine deficiency and depression in children
“These algorithms are so good. That they are now causing a dopamine deficiency in children. It's causing depression because you can get desensitized and every time you swipe up, you get a dopamine hit”
Coogan: Algorithmic content optimization poisons creators over time
“Content the algorithms, it just like, it kind of poisons you after a while. Like it's very, very disheartening.”
Sacks: Public fear over social media algorithms is blown far out of proportion
“And I think that we've blown this thing so far out of proportion. I mean, yeah, it's, there's an analogy that it's addictive, but I think that it's been blown so far out of proportion. We've exaggerated the fear beyond any reasonable recognition.”
Sacks: Social media algorithms fuel societal polarization via ideological bubbles
“The algorithms are make the situation worse because they kind of trap people in these bubbles of like reinforcement and they just, Keeping fed more ideological purity and it definitely is fueling the polarization of our society.”