Sketch

“After I invested in Figma, I joined Square one and a half years later. I tried to basically push Figma down top-down into the design team, because I didn't design. I said, you've got to use Figma. The designers refused to use it. They were using a tool called …”

“When you end up in a conversation where it's just about features, this is not a place you want to be in, right? Because, well, technically, Sketch has more features, you know, or competitors have more features. And so, what we really needed to kind of, like, s…”

“Around the time when I joined, I like to describe Figma as designers reluctantly using it because they recognize the value of collaboration, but like they themselves, a single player tool, like they felt it was insufficient relative to sketch.”

“But Sketch and InVision are way bigger than Figma for a while.”

“As many great design tools there are Figma, Adobe XD, Sketch, they're sort of a mile wide and there is not really a platform built for people designing specifically for mobile products.”

“A lot of people use Figma right now, but I'm not a fan of Figma for various reasons. I work pretty fast and adjust the workflow doesn't work. So I work primarily in Sketch and we actually built the books in Sketch as well.”

“At the time, there were not many competitors out there that were interesting. I think Sketch, it was launched at the time, but not many people were using it. Really, fireworks being killed was what put the wind and sketches sales.”