Square’s Design Team Refused Gokul Rajaram’s Top-Down Push to Adopt Figma
Gokul Rajaram · He Built The Revenue Engines for Google, Facebook & Square · Invest Like The Best · Jan 29, 2026 · at 58:42
Gokul Rajaram recounts his early investment in Figma and an unsuccessful attempt to mandate it internally at Square.
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“After I invested in Figma, I joined Square one and a half years later. I tried to basically push Figma down top-down into the design team, because I didn't design. I said, you've got to use Figma. The designers refused to use it. They were using a tool called Sketch, and they said, we're not going to use it. Sketch is much better.”
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