Sidekick
product on 8 shows · 9 statements across 8 episodes · said 66 times in 24 episodes since 2016
Latent Space 31 
We Live to Build 28 
Top Founders 3 
20VC 3 
No Priors 1 
the Y Combinator Startup Podcast 
Founder's Journal 
Startups For the Rest of Us
Mentions by year, every show
tap a year for its mentions
Latent Space 31We Live to Build 2820VC 3Top Founders 3No Priors 1
2026 31 mentions in 2 episodes 16 per episode
2025 2 mentions in 2 episodes 1 per episode
2024 1 mention in 1 episode
2022 5 mentions in 2 episodes 3 per episode
2021 15 mentions in 9 episodes 2 per episode
- The 90-Second Story That Gets Investors Curious Enough to Ask
- Every Startup Thinks Its Baby Is the Cutest in the Room
- The 3 Things She Gives Her Team That Nobody Ever Gave Her
- The Phantom Stock Plan Founders Use Before Going Public
- The Bezos Yawn Factor: Why No-Code Will Feel Mundane Soon
- The Truth About Funding 2,400 Companies in 70 Countries
- The Warm Intro Hierarchy Investors Won't Tell You About
- Why Credit Cards Took 35 Years — And Crypto Won't
- 1 more episode that year, every mention in 2021 →
2020 9 mentions in 6 episodes 2 per episode
- Why 'Life Has No Purpose' Is the Most Freeing Thing You Can Believe
- 45% of This Cancer Drug Was Fake — Here's How We Proved It
- Why Dogfooding Your Own Product Exposes What All Your Data Misses
- Too Much Publicity Can Kill Your Business — Here's Proof
- The Secret Weapon That Quietly Beats Every Competitor
- The Real Root of Burnout Isn't Workload — It's Unworthiness
- every mention in 2020, scene by scene →
every mention on every show, scene by scene, with the transcript →
9 statements about Sidekick, every show
Walling: Mike Perham's Sidekiq is criminally underpriced
“Frankly, He's criminally underpriced. You know, he's leaving a lot of money on the table, and he knows that. I believe I pointed that out in the interview, that it could be a much more lucrative business.”
Lütke confirms end-to-end business creation is on Shopify Sidekick roadmap
“Toby responded to my post saying, You basically just called Sidekicks Roadmap, and Sidekicks refers to Shopify's AI-powered assistant.”
Coates: AI agents reach 75% in 10 minutes, but 95% is brutal
“Well, look, I mean, I think the exciting and frustrating thing about LLMs right now is that you can get an LLM like agent thing, like a sidekick-esque thing. You can get it to like 75% in like 10 minutes. And then it's like this brutal hill climb to get it to,…”
Weisbrot: Provide Interviewees Critical Feedback to Test Their Coachability
“Oftentimes. They will not be perfect. So we'll say, all right, this is the pros. This is the cons of your submission. Go and fix those things and show us that you can improve. And so that gives us the chance to see like, oh, well, are they angry that we've tol…”
Weisbrot: COO Found No Sidekick Employees Knew What They Were Building
“After I hired my COO, he came in and he did a very deep review of the company from many different angles. Interviewing every single one of the employees, you know, to see what their experience has been thus far. And one of the questions he asked them was, do y…”
Weisbrot: Long-Term Release Context Makes Engineering Teams Emotionally Invested
“And so once we did that, it became much easier for them to become emotionally invested in what we were doing, even though before that, you know, they were enjoying the development and they liked the company culture and all that.”
Weisbrot: Delegating Sidekick content to team to avoid being company mouthpiece
“Well, that's why I decided with Sidekick that I'm leaving all of the content to the team. I'm not the mouthpiece of the company.”
Naming an AI Assistant Creates an Instant Psychological Bond
“With Sidekick, you could name your assistant. And in doing so, you would be able to develop a plausibly emotional relationship with it. Emotional in the sense that You bond with it because like a dog or a cat or a child, you've given it a name. And that instan…”
Allen: Mike Perham makes over $1M annually from Sidekiq
“This guy, Mike Parham, he created an app called Sidekick. It's basically like a background job processor for developers so that they can run tasks in the background on their server and make their websites faster. He was doing it on the side of his business, an…”