Naming an AI Assistant Creates an Instant Psychological Bond
Sean Weisbrot · Why 'Life Has No Purpose' Is the Most Freeing Thing You Can Believe · Oct 14, 2020 · at 5:05
Sean Weisbrot, founder and host of We Live to Build, discusses the product psychology behind naming AI assistants in contrast to fixed names like Siri or Alexa.
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“With Sidekick, you could name your assistant. And in doing so, you would be able to develop a plausibly emotional relationship with it. Emotional in the sense that You bond with it because like a dog or a cat or a child, you've given it a name. And that instantly builds a psychological connection, whether you are willing to admit it or not.”
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