Self Serve
topic on 5 shows · 5 statements across 5 episodes
In Depth 
Latent Space 
Lenny's Podcast 
the Official SaaStr Podcast 
the a16z Podcast
5 statements about Self Serve, every show
Wang: Conventional wisdom adds sales leadership at $25M–$50M ARR as self-serve slows
“Previously it made sense to start layering a sales leader at 25 to fifty million of ARR when self-serve starts to peter out.”
Self-serve GTM reveals lucrative niche verticals that sales-led assumptions often miss
“When you're not doing self-serve, when you're doing sales-led, you make a lot of assumptions. You assume, oh, like, of course, like, I'm gonna go into banks, or I'm gonna go into like startups or something like that, which is probably a good idea, but you woul…”
Muthukumar: Marketers can switch domains easily, but not funnel mechanics
“It is much easier for someone to switch domains that they work in, but it's very hard to switch like the type of funnel that you've operated. Because if you're doing enterprise tops down sales, the type of channels and programs and initiatives and the type of …”
Isford: Onboarding is the primary choke point for self-serve software
“If you have some sort of self-serve element of your product, if someone can give your product a try, maybe you have a playground or a sandbox demo, if there's a freemium element to your pricing scheme, if you maybe offer things totally for free and don't even …”