Botteri: Self-serve product experience is non-negotiable for SMB SaaS
Philippe Botteri · 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community · Jul 26, 2022 · at 5:13
Philippe Botteri, partner at Accel, presents the first key secret to go-to-market success for SMB-focused SaaS companies at SaaStr Europa.
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“Self-serve when it comes to products is non-negotiable for SMB.”
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