Search Traffic

“That was a business that did very well. They were very innovative around a different era of the internet and you could take search traffic and social media traffic and turned it into commerce dollars or other things. That era is gone.”

“Each of the last three years, we would do our budgets, we'd put some forecasts in of search traffic declining, you know, why? Just because we'd seen the pattern of algorithm changes, and generally those algorithm changes were negative. They had negative impact…”

“So last year I told our teams, assume there's no search. You have to have your businesses planned as if search is zero. We don't expect it to be zero, but we, you know, we expect it to be a single digit percentage of our traffic, very low.”

“There is no better prospect, except there's only one category of prospect that's better, and that's a referral prospect. So if somebody has used you and somebody's like, dude, do you know anybody that can repair my roof? It's all messed up. I need somebody I c…”

“So that helps you to really rank for those keywords because those are the keywords that would actually rank for you and drive you most of the traffic and not the main keywords.”

“If you have a product description and you only have a hundred words and that somebody else has the same product, but they have a thousand words in different ways of describing the product. More than likely they will get more search traffic because as people se…”