search traffic

“So last year I told our teams, assume there's no search. You have to have your businesses planned as if search is zero. We don't expect it to be zero, but we, you know, we expect it to be a single digit percentage of our traffic, very low.”

“Each of the last three years, we would do our budgets, we'd put some forecasts in of search traffic declining, you know, why? Just because we'd seen the pattern of algorithm changes, and generally those algorithm changes were negative. They had negative impact…”

“That was a business that did very well. They were very innovative around a different era of the internet and you could take search traffic and social media traffic and turned it into commerce dollars or other things. That era is gone.”