Scripted
company on 2 shows · 11 statements across 5 episodes · said 61 times in 11 episodes since 2017
Top Founders 59 
Startup Acquisition Stories 2
Mentions by year, every show
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Top Founders 59Startup Acquisition Stories 2
2022 9 mentions in 2 episodes 5 per episode
2021 1 mention in 1 episode
2020 18 mentions in 3 episodes 6 per episode
2019 15 mentions in 2 episodes 8 per episode
2018 6 mentions in 1 episode
2017 12 mentions in 2 episodes 6 per episode
every mention on every show, scene by scene, with the transcript →
11 statements about Scripted, every show
Crennan: Xenon acquired Scripted without recurring revenue to convert it to SaaS
“There are instances where we've actually done transactions a little bit outside these criteria. So one example would be scripted where it didn't actually have a recurring revenue subscription business, but we immediately saw that the one could be implemented. …”
Scripted grew 2.5x and turned profitable in 2017
“I, we had a really good year in 2017. We grew it two and a half X. It got profitable under Xenon for really its first time in, in, in scripted history.”
Scripted prices subscription plans at $149, $299, and $1,000 per month
“Yeah, we have three levels. We have one 49 two 99, And then our cruise control is kind of the managed content marketing is right around a thousand bucks a month.”
Scripted account managers handle over 20 accounts each
“We're above 20 for one account manager now.”
Doug Breaker: Scripted's Cruise Control reached nearly 50 customers since May launch
“The cruise controller, our kind of managed content marketing went from zero in May, and now we're Let's say almost 50 on that one.”
Scripted's earlier managed service had severe churn from broad targeting
“They launched a, like a managed service product, but it was sell everything to everybody. And that one churned really hard. So we kind of had a reset earlier this year.”
Scripted CEO reports annual revenue churn between 10% and 20%
“No, less than that between 10 and 20.”
Scripted reports blended customer acquisition cost of around $1,000
“Total of blended is right around a thousand bucks.”
Automated natural language generation only works for formulaic, dataset-driven content
“It works really well when you have a like really defined data set. And it, the form, the articles are really formulaic. Yep. But that's just a small portion of content out there.”
Griffin: Competitor Scripted serves small businesses with $100 articles
“Scripted is a project-based marketplace designed for small businesses. So they're really good at turning out high quality, a hundred dollar articles, things like that.”