Scripted grew 2.5x and turned profitable in 2017
Jake Kring · 1624 Why This Founder is Totally Happy Running 2 Businesses At Once · Jan 4, 2020 · at 5:33
Parrot QA founder Jake Kring discusses operating Scripted after its acquisition by private equity firm Xenon Ventures.
0:00 / 0:09exact quote · 9.3s
720p mp4 · rendered on demand · StarZero watermark
“I, we had a really good year in 2017. We grew it two and a half X. It got profitable under Xenon for really its first time in, in, in scripted history.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jake Kring
Founders and VCs rarely align on $5M to $10M exit outcomes
“It's actually fairly rare that entrepreneurs and VCs are totally aligned in that entrepreneurs can have great outcomes with five to ten million dollar businesses, and VCs can't, and that's not their model, and the second they get a whiff that something is movi…”
Venture capital discards great businesses that do not fit unicorn molds
“There's a lot of great businesses that get, that are sort of the exhaust of the VC ecosystem that get left in the dust because they don't fit the unicorn mold. And that's too bad because a lot of that value gets lost.”
Strong e-commerce businesses achieve EBITDA margins between 30% and 40%
“Good e-commerce margins are in the 30 to 40 range.”
Parrot QA spends roughly $1,000 per customer acquired via Facebook ads
“Facebook largely is the acquisition channel. It cost me about a thousand dollars to acquire a customer on Facebook.”