Runners

topic on 3 shows · 4 statements across 3 episodes

Acquired the Pitch How I Built This

4 statements about Runners, every show

THE PITCH Assertion Supported
Metzer: Studies show up to 79% of runners get injured annually
“Studies show that up to 79% of runners are injured every single year.”
Rowe Metzer Apr 2, 2025 ▶ 3:53 This Founder Built the World’s First Smart Running Shoe
THE PITCH Insight
Hudson: Regular Runners Rarely Switch Shoe Brands Unlike Casual Runners
“I also do think like, wow, most casual runners are happy to change shoe brands. Most regular runners in my experience do not.”
Charles Hudson Apr 2, 2025 ▶ 30:51 This Founder Built the World’s First Smart Running Shoe
Endurance athletes expect sponsorships and resist buying nutritional products, says Sisson
“And I quickly found out that those Guys and girls don't like to buy product. They all want to be sponsored.”
Mark Sisson Mar 11, 2024 ▶ 24:14 Primal Kitchen: Mark Sisson
ACQUIRED Disclosure
Weber: Brooks Running directs all marketing spend exclusively to runners
“If you're not a runner, We haven't marketed to you. I mean, we are so focused. Every nickel has gone to people that are putting one foot in front of another”
Jim Weber May 16, 2022 ▶ 8:42 Arena Show Part II: Brooks Running (with CEO Jim Weber) · Acquired

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