Endurance athletes expect sponsorships and resist buying nutritional products, says Sisson
Mark Sisson · Primal Kitchen: Mark Sisson · Mar 11, 2024 · at 24:14
Mark Sisson describes why targeting endurance athletes proved commercially unviable when launching Primal Nutrition in 1997.
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“And I quickly found out that those Guys and girls don't like to buy product. They all want to be sponsored.”
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