Primal Kitchen sold 18 restaurant franchises before opening a single location
Mark Sisson · Primal Kitchen: Mark Sisson · Mar 11, 2024 · at 1:00:39
Mark Sisson discusses Primal Kitchen's ill-fated attempt to launch a paleo-friendly restaurant franchise business.
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“We went to market and we sold 18 franchises at our first meeting in the first year. And we didn't have an operating unit.”
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