Robert McKee
person on 4 shows · 2 statements across 2 episodes · said 4 times in 4 episodes since 2015
Lenny's Podcast 1 
Capital Allocators 1 
Top Founders 1 
20VC 1
On the record as a speaker too: Robert McKee across every show, appearances and statements → this page counts the times other people say the name.
Mentions by year, every show
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20VC 1Top Founders 1Lenny's Podcast 1Capital Allocators 1
2025 1 mention in 1 episode
2023 1 mention in 1 episode
2021 1 mention in 1 episode
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2 statements about Robert McKee, every show
Miller: Narrative structures help companies clarify marketing into effective soundbites
“I actually think there's a marketing framework here, that if you take the ancient narrative structures that Joseph Campbell is written about, and Robert McKee, and Blake Snyder, and Christopher Booker, and laid it over a messaging framework so that a company c…”
Gerace: Marketers fail at storytelling because they avoid negative conflict
“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”