Robert McKee
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 22, 2018 by Tom Gerace · said 1 times in 1 episodes since 2021 · across every show →
On the record as a speaker too: Robert McKee's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Tommy Walker (1)
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2021 1 mention in 1 episode
Everything said about Robert McKee, oldest first
Sep 22, 2018 negative
Gerace: Marketers fail at storytelling because they avoid negative conflict
“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”