Bernshteyn: Coupa's 2009 round was $7M at a $15.5M post-money valuation
“Our first raise that, that I was involved in was, you know, was fifteen million and a half posts, right? It was I think seven million dollar raise, 15 and a half post.”
Coupa's ACV grew for 34 straight quarters, reaching millions in enterprise
“Well, that's gone up virtually every quarter now for 34 quarters in the mid-market, it's anywhere from, you know, 50,000 to maybe 200,000 or so dollars a year, so annual subscription. And in the enterprise, it's hundreds of thousands, in many cases, a couple o…”
Coupa expanded margins for 34 consecutive quarters and achieved cash flow positivity
“So we've expanded our margins for virtually every quarter for 34 quarters, both scripture margin, gross margin. And we've been now cash flow positive for the last trailing 12 months.”
Coupa operates at an internal LTV-to-CAC above 8, despite guiding lower
“Well, we've always been optimizing on LTV to CAC. So a lifetime value of a customer. And then CAC being cost of customer acquisition. So, you know, we're running really well there. It's about a, Over eight, but you know, I think of publicly we gotta be safe. W…”
SaaS founders should prioritize product stickiness over CAC payback periods
“I would much more have them, I would suggest for them to focus much more on how sticky their product is, because I get the point of getting their money back and recovering and the importance of that, but if they turn after three years or four years, eventually…”
Coupa achieves 95% gross and 110% net revenue retention
“So our revenue retention is been roughly around 95% for years. And with add on business, which we're not focused on at all, it's nearly about a 110%.”
Coupa shrank from 19 to 6 employees during its 2009 turnaround
“No, actually one gentleman from Oracle left, started the company. They got it to about 19 people. And that's why I said to you, January or nine, that's why I came in. Remember that was a very tough time. I've taken the company down a lot. And three months late…”
Coupa priced its IPO at a unicorn valuation, avoiding a down round
“No, no, no. That's not our good either. We were somewhere in that same neighborhood. It was just like roughly unicorn kind of thing. And we entered in at the same place and then it went up to I don't know, 1.7 billion or something. And it's, so it's been aroun…”
Bernshteyn regrets trying to be well-rounded and delaying his Silicon Valley move
“I probably wouldn't have been as focused on being well-rounded. I probably wouldn't have ran. I probably would have ran out the Silicon Valley earlier.”