Coupa CEO Rob Bernshteyn reflects on the early fundraising milestones and valuation metrics when scaling Coupa during the 2009 downturn.
Insight
Bernshteyn: Supply chain fragility stems from information access, not physical goods
“Is there some fragility in our supply chain? Yes. But I would argue that fragility is really in this in the area of information technology, information access rather than in physical access because the goods and services exist. And as soon as there's demand, s…”
Disclosure
Bernshteyn: Amazon manages tens of billions of dollars through Coupa
“You know, it's interesting with Shopify and Amazon. I mean, these are our customers, you know, Amazon runs the tens of billions they managed through Coupa.”
Assertion Not checkable as stated
Bernshteyn: Coupa prospects froze dealmaking during month one of COVID lockdowns
“There was almost a deer in headlights moment amongst all of our, you know, the vast majority, I would say of our prospects around the world, whereas we don't know what's going to happen. So we actually need your help. You know, we need to get PPE equipment. We…”
Assertion Not checkable as stated
Coupa deployments average 6–9 months for enterprise, 4–5 weeks mid-market
“Well, the average is roughly six to nine months for enterprise customers, our mid-market customers, you know, four, maybe five weeks.”
Assertion Partly supported
Bernshteyn: Spend data showed brick-and-mortar retail declining quarters before COVID-19
“When we're looking at our business spend index, if your viewers go to spendindex.com, they can see the data on that. I mean, we've been looking to retail for three, four quarters, and it's been trending down.”
Insight
Bernshteyn: Enterprise platforms must balance large-customer complexity with small-customer usability
“What we learned from our largest customers, Amazon being one and others is how to support massive complexity in the simplest way possible. And what we learned from some of our smaller customers is how to keep things very intuitive and user centric, but at the …”