Bernshteyn: Enterprise platforms must balance large-customer complexity with small-customer usability
Rob Bernshteyn · What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux. · Jul 29, 2020 · at 15:37
Coupa CEO Rob Bernshteyn explains how enterprise software platforms evolve by taking complexity lessons from mega-enterprises like Amazon and usability lessons from smaller clients.
0:00 / 0:19exact quote · 19.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“What we learned from our largest customers, Amazon being one and others is how to support massive complexity in the simplest way possible. And what we learned from some of our smaller customers is how to keep things very intuitive and user centric, but at the same time, abstract them from somebody complexity that they may never need to use and make everything configurable.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rob Bernshteyn
Bernshteyn: Supply chain fragility stems from information access, not physical goods
“Is there some fragility in our supply chain? Yes. But I would argue that fragility is really in this in the area of information technology, information access rather than in physical access because the goods and services exist. And as soon as there's demand, s…”
Bernshteyn: Amazon manages tens of billions of dollars through Coupa
“You know, it's interesting with Shopify and Amazon. I mean, these are our customers, you know, Amazon runs the tens of billions they managed through Coupa.”
Bernshteyn: Coupa prospects froze dealmaking during month one of COVID lockdowns
“There was almost a deer in headlights moment amongst all of our, you know, the vast majority, I would say of our prospects around the world, whereas we don't know what's going to happen. So we actually need your help. You know, we need to get PPE equipment. We…”
Coupa deployments average 6–9 months for enterprise, 4–5 weeks mid-market
“Well, the average is roughly six to nine months for enterprise customers, our mid-market customers, you know, four, maybe five weeks.”