Referral Program
topic on 4 shows · 4 statements across 4 episodes
Startups For the Rest of Us 
Lenny's Podcast 
Top Founders 
20VC
4 statements about Referral Program, every show
Walling: Referral incentive programs are far less effective for B2B than B2C
“I know people who have refer a friend or affiliate programs and refer a friend, you get a month free, they get a month free. That's fine. That works well with B to C. I find that it works perhaps less well with B to B. I'm not saying you shouldn't do it, but a…”
Referral programs only accelerate existing word-of-mouth; they cannot fix unshared products
“To me, I think it's a great accelerant when it's already working, but it can't fix it if people don't want to talk about your product.”
Isford: $10 referral credits are an outdated growth tactic
“Referral programs. They still exist, but you probably haven't seen one in a while, or if you have, you probably haven't referred someone in a while. The 10 dollar credit for referring a friend seems to be a little outdated.”