referral program
also referred to as: referral programs
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Nov 5, 2024 by Rob Walling · across every show →
Everything said about referral program, oldest first
Nov 5, 2024 negative
Walling: Referral incentive programs are far less effective for B2B than B2C
“I know people who have refer a friend or affiliate programs and refer a friend, you get a month free, they get a month free. That's fine. That works well with B to C. I find that it works perhaps less well with B to B. I'm not saying you shouldn't do it, but a…”