Reel
product on 1 show · 12 statements across 1 episodes · said 18 times in 1 episodes since 2020
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How I Built This 18
2020 18 mentions in 1 episode
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12 statements about Reel, every show
Corrente: Users reallocate savings between goals for over 20% of items
“In fact, over 20% of the items that people save for they transfer in between items because there is this element of gamification on your savings.”
Corrente: Reel's Transacted Savings Grew 24% Month-Over-Month in November 2020
“Like November was 24% higher than the previous month, right?”
Corrente: Goal-oriented savings is the necessary model for digital consumers
“Goal-oriented is the way to go when it comes to savings because it aligns with the reality of a digital world where we're consuming the lifestyle that we want 24 seven in our devices.”
Corrente: Reel launched feature allowing users to save for charities
“We just did that last week. People can save for charities that they want to, and that came out, honestly, from a partnership with some influencers where they asked us, hey, look, I want to share these with my following, but I want to make sure that we also hav…”
Corrente: Reel monetizes via user deposit float and retail partnerships
“So we monetize obviously on the money that we're holding on behalf of the users.
Right.
And then we also monetize through partnerships with retailers because we're driving traffic towards their website, right?
We're driving conversion.
And so we get paid for t…”
Corrente: Reel saw higher conversion after introducing a platform fee
“And we saw higher conversion when we started charging
A fee to use the platform, which was fascinating.”
Corrente: A Lot of Reel's Users Are First-Time Mothers
“A lot of our users are first-time moms, and when you're a first-time mom, and you're going to need a stroller, you don't need it for another 10 months, nine months.”
Corrente: Reel Targets Unnecessary Debt for Delayed Consumer Needs
“And we are highly focused on the debt that is unnecessary, right? Things that you might not need right away.”
Corrente: Reel Landed First Investor Meeting at SXSW Using Squarespace Site
“I can put a Squarespace website and print business cards, and we can go and talk about this and see if people would like it. And that's how I got my first investor meeting.”
Corrente: Reel is establishing direct retail partnerships for point-of-purchase savings
“And we are starting to do direct partnerships with retailers to be part of the point of purchase instead of putting something on a wish list and not taking action and to actually start saving for things as they are shopping.”