Corrente: Reel Landed First Investor Meeting at SXSW Using Squarespace Site
Daniela Corrente · How I Built Resilience: Daniela Corrente of Reel · Dec 17, 2020 · at 5:29
Daniela Corrente, co-founder and CEO of Reel, describes how she initially tested consumer and investor interest for the company at South by Southwest.
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“I can put a Squarespace website and print business cards, and we can go and talk about this and see if people would like it. And that's how I got my first investor meeting.”
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“And we saw higher conversion when we started charging
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“Goal-oriented is the way to go when it comes to savings because it aligns with the reality of a digital world where we're consuming the lifestyle that we want 24 seven in our devices.”
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“And we are starting to do direct partnerships with retailers to be part of the point of purchase instead of putting something on a wish list and not taking action and to actually start saving for things as they are shopping.”