Corrente: Reel's Transacted Savings Grew 24% Month-Over-Month in November 2020
Daniela Corrente · How I Built Resilience: Daniela Corrente of Reel · Dec 17, 2020 · at 20:59
Daniela Corrente, co-founder and CEO of automated savings platform Reel, describes how user savings accelerated during the pandemic.
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“Like November was 24% higher than the previous month, right?”
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More from Daniela Corrente
Corrente: Reel saw higher conversion after introducing a platform fee
“And we saw higher conversion when we started charging
A fee to use the platform, which was fascinating.”
Corrente: Goal-oriented savings is the necessary model for digital consumers
“Goal-oriented is the way to go when it comes to savings because it aligns with the reality of a digital world where we're consuming the lifestyle that we want 24 seven in our devices.”
Corrente: Reel is establishing direct retail partnerships for point-of-purchase savings
“And we are starting to do direct partnerships with retailers to be part of the point of purchase instead of putting something on a wish list and not taking action and to actually start saving for things as they are shopping.”