Corrente: Reel launched feature allowing users to save for charities
Daniela Corrente · How I Built Resilience: Daniela Corrente of Reel · Dec 17, 2020 · at 16:26
Daniela Corrente, co-founder and CEO of savings platform Reel, responds to a listener question on NPR's How I Built This about whether Reel supports charitable giving.
0:00 / 0:21exact quote · 21.4s
720p mp4 · rendered on demand · StarZero watermark
“We just did that last week. People can save for charities that they want to, and that came out, honestly, from a partnership with some influencers where they asked us, hey, look, I want to share these with my following, but I want to make sure that we also have the opportunity to save for these charities, and we opened that possibility, so absolutely, you can do that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Daniela Corrente
Corrente: Reel saw higher conversion after introducing a platform fee
“And we saw higher conversion when we started charging
A fee to use the platform, which was fascinating.”
Corrente: Goal-oriented savings is the necessary model for digital consumers
“Goal-oriented is the way to go when it comes to savings because it aligns with the reality of a digital world where we're consuming the lifestyle that we want 24 seven in our devices.”
Corrente: Reel is establishing direct retail partnerships for point-of-purchase savings
“And we are starting to do direct partnerships with retailers to be part of the point of purchase instead of putting something on a wish list and not taking action and to actually start saving for things as they are shopping.”