Push Notifications
topic on 4 shows · 7 statements across 7 episodes
No Priors 
the MAD Podcast 
the a16z Podcast 
20VC
7 statements about Push Notifications, every show
Slonimski: Push Notification Conversion Depends on Copy and Timing, Not Design
“Copy, timing, and it has nothing to do with creative and design, so you can just screw it.”
Hacker: Duolingo sees massive engagement drops whenever push notification services fail
“Still makes a huge difference, and we know because whenever the service goes down that sends the push notifications, you can see the dip. Yeah, yeah, yeah, a hundred percent. It's huge. It's massive.”
Ely Lerner: Push notifications and paid marketing only work in specific niches
“Paid is oversaturated in a lot of ways. I would say, though, that they're not, these things are not dead. They're dead as broad brush tools. Paid has channel, like, has specific niches where it works well. Push notifications have specific niches where they wor…”
Aravind Srinivas predicted push-based AI agents would arrive by early 2024
“I feel like we can do these things even better now with language models. So yeah, I think it'll happen in a year, more than five years.”
Sahgal: Reddit required a minimum 10% CTR for push notifications
“One of the rules actually, before I talk about diversification, that we did the push notifications, which is a massive lever for Reddit, is we said you're only allowed to send push notifications if it hits a minimum CTR. And if it doesn't hit that CTR, it's sp…”
Sinofsky: Push notifications are useless unless they allow immediate user action
“Because I just don't find them valuable because my view of notifications is I want to be able to act on it, and so seeing it and then having to swipe it and clear it and deal with it, I might as well just look at the app and see the badges that tell me which a…”