push notifications

“One of the rules actually, before I talk about diversification, that we did the push notifications, which is a massive lever for Reddit, is we said you're only allowed to send push notifications if it hits a minimum CTR. And if it doesn't hit that CTR, it's sp…”

“Paid is oversaturated in a lot of ways. I would say, though, that they're not, these things are not dead. They're dead as broad brush tools. Paid has channel, like, has specific niches where it works well. Push notifications have specific niches where they wor…”

“Still makes a huge difference, and we know because whenever the service goes down that sends the push notifications, you can see the dip. Yeah, yeah, yeah, a hundred percent. It's huge. It's massive.”

“Copy, timing, and it has nothing to do with creative and design, so you can just screw it.”