Programmatic Advertising
topic on 3 shows · 8 statements across 8 episodes
Another Podcast 
My First Million 
Top Founders
8 statements about Programmatic Advertising, every show
Programmatic display advertising accounts for only 10% of Google's total revenue
“There's another case coming down the pipe for Google on the display side the programmatic advertising, display advertising side which is, will be, is only 10% of revenue, but, you know, it might be more consequential on that side.”
Parr: Astrology.com Generates Low Eight Figures via Programmatic Ad Revenue
“So astrology.com. Have you heard of astrology.com? Of course you have. Of course you haven't. So they do low eight figures in revenue, and the way that they make money is they have, they do a lot of programmatic advertising.”
Evans: PwC found 15% of digital ad spend is completely untraceable
“Last year, PwC did a study on this where they said that of the money spent by the advertiser, the publisher only gets about half, because all of the rest goes to all of these brokerage players in the middle. And they actually only could only find, 15% of it, t…”
Programmatic advertising will dominate the recruitment ad market within five years
“Programmatic is going to own that market in five years. And it's companies like ours and ICIMS and others that are going to help customers do that.”
Avner: Media sales take 2-8 weeks whereas SaaS takes 3-9 months
“If you sell data for a media, the cell process can be two weeks to eight weeks now with the world of programmatic that everyone can just turn things on without signing contracts. It's a short one. I think average SAS sales takes three to nine months. It depend…”
Wise: Blockchain cannot handle programmatic ad scale
“Number one, they cannot, it cannot handle the level of scale that online advertising has, programmatic specifically.”
Ozen: Programmatic technology will take over all advertising media formats
“We think that programmatic is going to take over every other form of advertising.”