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programmatic advertising

5 statements across 5 episodes · 3 bullish · 1 bearish · 5 people on the record · first statement Oct 7, 2016 by Sean Howell · across every show →

Everything said about programmatic advertising, oldest first

Oct 7, 2016 bullish
Prediction Not checkable as stated
Sean Howell: Direct ad deals will soon eclipse programmatic revenue at Hornet
“And oddly, despite loving technology and loving auctions we're seeing such a huge growth in direct deals that I'm sure someday that's going to eclipse programmatic very soon.”
Sean Howell Oct 7, 2016 ▶ 2:45 EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
Jun 11, 2017 bullish
Prediction Not checkable as stated
Ozen: Programmatic technology will take over all advertising media formats
“We think that programmatic is going to take over every other form of advertising.”
Jeremy Ozen Jun 11, 2017 ▶ 10:59 687: Monaco Bored Him, Now Places Ads on DIgital Billboards with VistarMedia CEO Jeremy Ozen
Dec 4, 2017 bearish
Assertion Supported
Wise: Blockchain cannot handle programmatic ad scale
“Number one, they cannot, it cannot handle the level of scale that online advertising has, programmatic specifically.”
Bill Wise Dec 4, 2017 ▶ 23:46 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
Feb 2, 2018
Assertion Not checkable as stated
Avner: Media sales take 2-8 weeks whereas SaaS takes 3-9 months
“If you sell data for a media, the cell process can be two weeks to eight weeks now with the world of programmatic that everyone can just turn things on without signing contracts. It's a short one. I think average SAS sales takes three to nine months. It depend…”
Amit Avner Feb 2, 2018 ▶ 16:12 923 He's Doing $10m-$30m in ARR Between Adtech and SaaS
Dec 25, 2018 bullish
Prediction Didn’t hold up
Programmatic advertising will dominate the recruitment ad market within five years
“Programmatic is going to own that market in five years. And it's companies like ours and ICIMS and others that are going to help customers do that.”
Adam Robinson Dec 25, 2018 ▶ 12:34 1249 Hireology Passes $20m in ARR, Helping 5000+ Businesses Hire Better
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