programmatic advertising
2 statements across 2 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 14, 2021 by Benedict Evans · across every show →
Everything said about programmatic advertising, oldest first
Mar 14, 2021 negative
Evans: PwC found 15% of digital ad spend is completely untraceable
“Last year, PwC did a study on this where they said that of the money spent by the advertiser, the publisher only gets about half, because all of the rest goes to all of these brokerage players in the middle. And they actually only could only find, 15% of it, t…”
Aug 19, 2024 neutral
Programmatic display advertising accounts for only 10% of Google's total revenue
“There's another case coming down the pipe for Google on the display side the programmatic advertising, display advertising side which is, will be, is only 10% of revenue, but, you know, it might be more consequential on that side.”