Physical Store
topic on 3 shows · 4 statements across 4 episodes
How I Built This 
the a16z Podcast 
20VC
4 statements about Physical Store, every show
Winthrop: Physical stores provide customer exposure online brands cannot affordably match
“Physical stores and resellers provide a critical piece of the puzzle, which is just exposure to customers that an online brand only has a much harder time doing. And it's expensive to try to do that online.”
Mercando: Beacons will enable physical stores to collect e-commerce style data
“One of the things that I'm interested in in beacons is when you walk into a physical space, you can now get more data on people and more information. So if you think about e-commerce You know, there, there's so much data that we were collecting, you know, when…”
Kaden: DTC brands should open physical stores only if customers demand it
“If customers are asking for in-person interaction and own retail, they should probably open physical stores. If they're not, they shouldn't.”
Morton: Physical retail will survive, but city-center stores will outperform suburbs
“Physical store, I do not see going, going anywhere there may be some changes for these experiential versus the more functional. Maybe center of cities will stay strong, whereas some of the destination, you know, suburb stores might be a bit more impacted, but …”