Mercando: Beacons will enable physical stores to collect e-commerce style data

“One of the things that I'm interested in in beacons is when you walk into a physical space, you can now get more data on people and more information. So if you think about e-commerce You know, there, there's so much data that we were collecting, you know, when I used to work at eBay about people that you just don't have when you go into a physical store. So you can see what people are buying, what sizes they are, what colors they like, whatnot. But when somebody walks into a store, you have no idea of their behaviors or what they're doing. So now we're going to be able to capture all this information to then target customers and better their experiences later on.”

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