Prediction Partly held up AI assessment confidence: 95% certainty 4/5 debate potential 3/5

Morton: Physical retail will survive, but city-center stores will outperform suburbs

Chris Morton · 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst · May 6, 2016 · at 14:09

Chris Morton, co-founder and CEO of Lyst, answers a question from investor Harry Briggs about whether e-commerce platforms will cause the end of brick-and-mortar retail stores.

0:00 / 0:18exact quote · 18.0s
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“Physical store, I do not see going, going anywhere there may be some changes for these experiential versus the more functional. Maybe center of cities will stay strong, whereas some of the destination, you know, suburb stores might be a bit more impacted, but as a concept, it's always going to be there in my view.”

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