Pardot
company on 7 shows · 12 statements across 6 episodes · said 51 times in 18 episodes since 2016
the Official SaaStr Podcast 35 
Top Founders 7 
Startups For the Rest of Us 4 
Startup Acquisition Stories 2 
My First Million 1 
No Priors 1 
20VC 1
Mentions by year, every show
tap a year for its mentions
the Official SaaStr Podcast 35Top Founders 7Startups For the Rest of Us 4Startup Acquisition Stories 220VC 1My First Million 1No Priors 1
2025 2 mentions in 1 episode
2024 2 mentions in 2 episodes 1 per episode
2023 1 mention in 1 episode
2022 3 mentions in 2 episodes 2 per episode
2021 5 mentions in 4 episodes 1 per episode
- Startup Acquisition Stories with Landon Bennett Founder of Userfeed
- Near Death Accidents and Hitting $1B ARR with Brian Halligan, Founder and Exec Chairman of HubSpot
- Episode 567 | From Developer to CTO to Buying the Company for $1
- The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter
- every mention in 2021, scene by scene →
2020 3 mentions in 2 episodes 2 per episode
2019 31 mentions in 2 episodes 16 per episode
2018 1 mention in 1 episode
2017 1 mention in 1 episode
2016 2 mentions in 2 episodes 1 per episode
- EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
- 20VC: Why Valuation Is A Stupid Concept, VC Is Ripe For Disruption & Not All LPs Are Made Equal with Michael Skok, Founding Partner @ Underscore VC
- every mention in 2016, scene by scene →
every mention on every show, scene by scene, with the transcript →
12 statements about Pardot, every show
Walling Received No Cease-and-Desists After Naming Infusionsoft and Marketo
“I've never received a cease and desist myself. And I did mention competitors, mentioned really large competitors that probably just didn't care. So it was like Infusionsoft. It was Marketo, Pardot, Eloqua, Silverpop.”
Halligan: HubSpot made an unsuccessful bid to acquire Pardot
“We actually closed around with Sequoia and some of the proceeds we're going to use. We're going to acquire a company in what we call most of the middle of the funnel, the database size, segmentation, drip marketing, all that stuff. We made a bid for par dot. C…”
Bennett: David Cummings Was the First Investor in Calendly
“He's like the starter of, like, he started, like, Pardot sales, technically, SalesLoft, Rigger. He's the first investor in Calendly. Like, you name the company, Terminus.”
Porter: Salesloft was founded inside Pardot to solve its own workflow issues
“I actually founded sales loft in the Pardot offices, watching them do similar things and having a lot of those difficulties. So that was a lot of the inspiration”
Knack generates growth via integrations with Salesforce, Pardot, and Oracle
“We're seeing growth Salesforce marketing cloud, Pardot Oracle responses. And then we're also just discovering all these new platforms, a lot of in-house platforms that our enterprise customers work with.”
Pardot grew to $13M ARR and sold for $100M without board meetings
“We raised zero dollars of venture capital. We sold the business for a hundred million dollars, and we had never held a single board meeting. So think about that. We sold Pardot. We had thirteen million of recurring revenue. Hundred percent year-over-year growt…”
Cummings: Pardot generated $250M in recognized revenue at Salesforce last year
“Today, six years later, Pardot, as part of salesforce.com, last calendar year, did two hundred and fifty million of recognized revenue.”
Cummings: Pardot took and burned $3M from SVB with zero warrants
“Back then, we negotiated with Silicon Valley Bank that there were no warrants, so there was no dilution at all, and we got three million dollars from the bank, and at time of sale, we had burned all three million dollars.”
Cummings: Pardot Raised Monthly Pricing from $65 to $1,500
“At Pardot, we started our product, we charged 65 dollars a month, and then six months later we went to a 125 dollars a month, and then six months later we went to 325 dollars a month, six months later 500 dollars a month, then seven 50, then a thousand, then 1…”
Cummings: Pardot sold at $13M revenue without a CFO
“Now, we sold the business at thirteen million of revenue. We had no CFO.”
Cummings: Pardot Needed Wholesale Leadership Overhaul to Scale Beyond $13M ARR
“Our senior talent wasn't going to be able to make the next leap to go from thirteen million of recurring to 20 to 50 and beyond. We knew that we were gonna have to do a wholesale change Of our senior team at time of sale.”
Cummings: Pardot gave free house cleaning and in-house massages to all employees
“So at Pardot, we provided free house cleaning to all 100 plus employees.
So company administered house cleaning.
We took our central conference room, turned it into a spa, hired a masseuse on staff as a W-II employee.
We followed the results only work envir…”