Knack generates growth via integrations with Salesforce, Pardot, and Oracle
Pierce Ujjainwalla · 1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID " · Apr 11, 2020 · at 3:46
Pierce Ujjainwalla, founder and CEO of Knack, explains how expanding beyond Marketo to integrate with other major marketing automation platforms drove enterprise revenue growth.
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“We're seeing growth Salesforce marketing cloud, Pardot Oracle responses. And then we're also just discovering all these new platforms, a lot of in-house platforms that our enterprise customers work with.”
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More from Pierce Ujjainwalla
Knack prefers bootstrapping via Canadian government grants over raising venture capital
“We are still happy being bootstrapped. I think Canada has actually some amazing programs to help fund startup companies. IRAP is one of them. So we're able to access capital that way.”
Ujjainwalla predicts Knack will achieve 100% year-over-year revenue growth in 2020
“What we're seeing in our pipeline and how we're seeing our deals close, we're keeping that same number again, and that's going to put us at again, a hundred percent year over year growth.”
Ujjainwalla: A major tech giant will acquire Marketo
“I do think one of the giants will acquire a marketo at some point. I'm not sure if it'll be Adobe, but I think we will see some kind of consolidation happen.”
Knack maintains net revenue churn under two percent among enterprise customers
“Whereas our enterprise customers, we've got net revenue turn of under two percent now.”