OutboundSync is founder Harris Kenny's seventh business attempt in seven years
“Technically I had like, you could argue a failed consultancy, a failed agency, four failed SaaS ideas. None of those materialized into amazing outcomes. So technically this is kind of like my seventh idea in In like almost seven years.”
OutboundSync aims to double MRR, hitting $1M ARR by year-end
“So I want to double our MRR, I want to hit one million ARR by the end of the year. So we have four months basically to double. I think that if adding these new channels accelerates revenue like I think it will, I think it's a reasonable goal. I mean, our compo…”
Kenny: OutboundSync has achieved multiple cashflow positive months
“We've had multiple cashflow positive months.”
Competitor paid developer $2,000 to clone OutboundSync from a demo video
“Even a year ago, somebody did try to kind of, like, smother us in the crib when they requested a demo of App on Sync, took the recording, sent it to a developer, and said, rebuild this for me for 2000 bucks.”
Competitor scrapes OutboundSync's LinkedIn to poach leads
“I've got someone scraping every one of my LinkedIn posts and then emailing every single one of those people saying, hey, we built something that's better than outbound sync for this.”
OutboundSync secures 90 RSVPs for private laser tag event at Clay conference
“Now we've got like, I think probably 90 people RSVP'd to come to a laser tag venue the day before Clay's event.”
OutboundSync Surpasses $500k ARR
“So we passed that 500 K ARR. We're actually well past that now at the time that we're talking right now.”
SaaS founders must explicitly position against low-code tools like Zapier
“The biggest, most valuable thing that he emphasizes is, like, some good positioning things, coming to terms with, like, look, we compete with Zapier, and low-code tools. Like, say it out loud, confront that, and then come up with positioning against that. Beca…”
Kenny cuts own pay to fund sales coach without raising burn
“I cut my pay to cover the cost of the coach because I didn't want to affect the burn on the business, and that really stressed me out more.”
Kenny: OutboundSync Averages 10% to 20% Monthly Growth Since October 2023
“So if I go back to our first month of revenue, which was October, twenty-twenty-three, well, I mean, we have been between 10 and 20% growth on average throughout that whole time. There's like a couple exceptions. The third month was a down month, and then like…”
OutboundSync Reaches Profitability at $35k MRR on Schedule in June 2025
“My timeline was right, so I joined Tiny Seed, spring 24 batch, We went to San Diego in May, which was awesome. At that time when I left, I thought to myself, I want to be profitable, like, a year from now, which was June, 25. I thought the number Was 30, it wa…”
Growth agencies outperform traditional CRM partners for Outbound Sync
“We have not found success with traditional CRM partner shops. There's like, 7000 HubSpot partners, there's who knows how many Salesforce partners, and even though I consider us a HubSpot app, a Salesforce app, That has actually not at all been a successful age…”
Kenney: Salesforce AppExchange partnership will outperform HubSpot listing
“I think when we become a Salesforce App Exchange partner, I think it will mean, it will move the needle more for us, just based on like how I'm seeing it.”
Kenney: HubSpot App Marketplace listing does not drive inbound demand
“Like in and of itself, it is not driving demand.”
Kenney: Outbound Sync lands mid-market contracts including Sendoso
“We've closed a couple mid-market deals since we last talked, like Sendoso is one, which is pretty cool because they're like early adopters of tools.”
Kenney: Outbound Sync has $60K in the bank and six months runway
“Right now, I would say it's probably, like, six months now. And that's assuming, like, no prepaid. Most, almost all of our customers are month to month right now. So that's assuming no prepaid. Although I do have, like, one annual that's supposed to come in at…”
Kenney: Platform expansion prevented an early MRR plateau
“Had I not started building that back in like December, I would have lost that revenue. Like we totally would have, I think, plateaued over the course of like January, February, and potentially like would have had been down.”
Kenney: Outbound Sync reaches profitability at $30K MRR
“30 is, we're profitable on the planes in the air, but I, but 20 is big, and I wanna do something for it.”
Kenney: Outbound Sync hits $20K MRR ahead of schedule
“20 K, let's go. I don't know. I'm still sinking in, but really, really feeling a little overwhelmed, and also like, what's the next thing about hitting 20 K MRR? So yeah, hit it ahead of schedule. Had been hoping to hit this in May, that had been, you know, ki…”
Kenney: Outbound Sync is winning customers away from sales unicorn Outreach
“Like we have taken customers away from outreach and they'll do a demo with me and I show them the reports and how we put the data in their CRM.”
Kenney: A three-person SaaS needs $30k MRR to be default alive
“I think that with these three people, me, and CSM and Engineer, my goal is that we get to 30 K, MRR, and That would give us plenty of headroom at this point to be default to life.”
Kenney: SOC 2 compliance improved OutboundSync's product and support
“Investing in that has improved our product improved our customer support, and increased our sales.”
Kenney: OutboundSync logged record months capped by $20k enterprise contract
“September was our highest month ever, followed by October, followed by November. And now it's December again, highest month ever. The anchor for that is an annual 20,000 dollar contract. I've never signed an annual contract worth this much before.”
Kenney: SOC 2 Controls Provide Vital Business Continuity for Micro-Startups
“So, like, it's funny, but some say, oh, you're too small to do it right now. But because we're small, I look at these things, and I'm like, these are actually kind of, like, viability of the business. If we can resolve these, It actually kind of helps me sleep…”
Kenney: OutboundSync Waited 18 Months in HubSpot Marketplace Review Queue
“Like actually, it's been a year and a half where like there's one app in front of us in the queue before we're going to get listed in the HubSpot marketplace. We haven't even been in the HubSpot marketplace yet.”
Agencies Are Embedding OutboundSync Directly Into Their Client Contracts
“Some of them are actually starting to put it like in their decks and in their contracts of like, if a user wants a CRM integration, they're going to use app on sync and there's additional costs.”
Kenney: Niche agency workflows become mainstream SaaS tools two years later
“I've seen the stuff that I was doing in my agency a few years ago that are now mainstream two or three years later. And the companies that are supporting that are literally growing 10 X.”
Kenney: Outbound Sync passed $10,000 MRR within nine months
“Our MRR keeps growing. Like we hit, we passed 10 K and MRR in nine months and really smart people are liking it, what we're doing.”
Kenney: Traded agency services for dev shop to refactor low-code SaaS
“I did a trade with a development shop running campaigns for them, and then they refactored the code from low code to code. So it took four months of low code, two months of refactoring to real code, and then that's when things really started.”
Kenney: First version of Outbound Sync was built using ChatGPT and Make
“And frankly, like, I wouldn't be here if I didn't have ChatGPT because I built the first version of this with ChatGPT and Make.”
Kenney: Outbound Sync reached $10k MRR during final month of agency
“And I still had, like, I mean, in May, this is my last full month of the agency, we did 30,000 dollars in revenue, but then, like, almost a third of that was the SaaS.”